5 “New” Social Media Copywriting Rules For Dynamic Social Media Marketing

5 “New” Social Media Copywriting Rules For Dynamic Social Media Marketing

by

Nicky Jameson

While information on Social Media and Social Media Marketing is now fairly common-place, guidance on how to write for Social Media Marketing is much harder to find. Yet the #1 success determinant in Social Media Marketing is your message -specifically, how you write that message. Because there’s so little practical guidance for marketers on Social Media Copywriting many simply use traditional marketing approaches. This is a recipe for failure and here’s why.

Your audience isn’t interested in controlled messages, squeaky clean PR, spin, advertising or customer “commitment” statements. They’re looking for

* Genuine engagement with you

* Two-way conversation with you

* Participation by you in their forums

* Authentic relationships built on trust

The old marketing rules and approach don’t work with this audience. If you want Social Media Marketing success you must use Social Media Copywriting.

Social Media Copywriting uses proven and successful direct response copywriting techniques to help you:

* Write content that attracts and interests your audience

* Engage with your audience on their terms

* Increase website traffic,

* Gain increased brand awareness and brand advocates

* Increase leads

Here are 5 of the “New” Rules for Social Media Copywriting. They are all proven direct response copywriting best practice and you can use them immediately.

1. Write to create relationship – Everything begins and ends with relationship without which your social media marketing campaign will fail. This is a tough concept for many marketers; however it’s the foundation of Social Media Marketing success. Use Social Media Copywriting to build relationships by crafting your messages as if you are speaking with a good friend rather than to a group of anonymous consumers.

2. Give your reader a strong sense of who you are. In direct response copywriting this is also called the “Voice of the Author.”Allow yours to shine through and create a genuine connection with your reader. Traditional marketing lacks this intimacy and the corporate message comes across as boring and stuffy – a good way to send your audience to the competition.

3. Don’t sell. Selling is likely to get you banned – or ignored. Instead, make your message conversational and individual. Eliminate the use of the words “we” and “us” and instead, use “you” and “1” to help make that personal connection with your reader.

4. Sweeten the deal – Give something away for free. People love useful free stuff. This powerful copywriting technique accomplishes two things:

* It motivates your reader to accept your offer

* It motivates them to take action now

5. Tell a story – People enjoy stories because they effortlessly paint a picture in our minds helping us imagine ourselves in the situation. This is a very powerful, and rather underutilized direct response copywriting technique, even by copywriters. Got a blog? Tell your story and see the time spent on your blog post jump. Select stories that relate to your audience, reflect your brand, and humanize your company.

Simply apply even one of these Social Media Copywriting rules to get an edge over the competition when you’re launching new Social Media campaigns or revamping existing ones. Want to learn the rest of the Social Media Copywriting Rules and how to use them? Then get yourself a free copy of my Special Report: “The 19 NEW Rules of Social Media Copywriting” at the link below.

Nicky M. Jameson is a results-oriented B2B and Social Media Copywriting Expert who helps mid-sized and entrepreneurial technology companies stay profitable, competitive and successful. She’s the author of the ground-breaking report The 19 “New” Rules of Social Media Copywriting. Get yourself a free copy of this special report at

copywritingstudio.com/special-report.html

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5 “New” Social Media Copywriting Rules For Dynamic Social Media Marketing